Google Search: +1 is shorthand for 'this is pretty cool'

Google has unveiled a new social search feature called +1

Google has unveiled a new way to share recommendations with friends, family, and everyone else who uses the world's most popular search engine. Called +1, it's a social search tool that makes it easier to endorse webpages, ads, and services you find particularly useful.

You'll see recommendations from the people you interact with regularly online, provided they're also Google +1 users. It's "digital shorthand for 'this is pretty cool,'" writes Google product manager Rob Spiro in a Wednesday blog post.

To use +1, you'll need to be logged in to your Google account. If you don't have one, naturally you'll have to create one first.

To recommend something in Google Search, click the +1 on a webpage or ad. These +1's will then appear in Google's search results.

"The beauty of +1's is their relevance-you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results)," writes Spiro.

This Google video gives a brief overview of +1.

Google will roll out +1 slowly, starting in English on Google.com. These +1 recommendations will initially appear beside search results and ads, and will migrate to other Google products and sites in the coming weeks. You can opt-in to the +1 launch by going to Google's experimental search site.

The +1 tool is Google's latest push into social search. Google Search already has hooks into popular social sites including Flickr, Twitter, and YouTube.

The question is: How important is social search to you? Do you care what sites, services, and ads your friends like?

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags searchGoogleinternetsocial networkssearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?