Microsoft, CinemaNow tout video-on-demand in U.S.

Microsoft announced Monday that it has teamed with CinemaNow to license an Internet-based, video-on-demand (VOD) distribution technology for businesses, dubbed PatchBay.

PatchBay is intended for distributors who want to launch their own VOD networks, and offers content distribution and syndication, digital rights management, pay-per view and subscription services and demographically targeted advertising, as well as third-party components.

For Microsoft, the deal presents an opportunity for the software juggernaut to tout its wares, given that PatchBay is based on Microsoft technologies. The VOD technology was built on the Windows 2000 operating system and utilizes Windows Media Audio and Video products, as well as Microsoft's digital rights management.

PatchBay already manages nearly 1 million users each month watching 2 million streams of video on the company's site. CinemaNow is majority backed by Lions Gate Entertainment Corp., a producer of films, television and animation.

Together, Microsoft and CinemaNow hope to make the technology a centerpiece for Internet-based VOD initiatives. VOD is seen as a burgeoning market for the studios and cable networks, who seek to pump their content over the Web.

As well as offering distribution services, PatchBay also provides e-commerce management, user profiling, and territorial rights, whereby rules can be set on where the content can be distributed, as well as other digital rights management features.

Content distributed through PatchBay can be reached by any Internet Protocol (IP)-enabled device, including PCs with Windows operating systems, Macintosh computers, set-top boxes and handheld devices.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?