What will Apple do with 12 petabytes of storage?

The Cupertino company is ordering a lot of data storage from Isilon Systems...why?

Apple is ordering a heaping helping of data storage -- 12 petabytes, to be exact -- from Isilon Systems, a division of EMC that specializes in scale-out storage. Cupertino plans to use that cavernous space to manage video downloads of its iTunes' customers, an anonymous insider at EMC tells StorageNewsletter.com.

The brief report doesn't provide specifics on Apple's mega-storage intentions, unfortunately, so that's all we know. In case you're wondering, 12 petabytes equals 12,288 terabytes, or 12,582,912 gigabytes. Yep, that's a lot of disk space.

Scale-out storage is an increasingly popular data-management technology that replaces large, pricey servers with relatively inexpensive storage nodes.

The Apple-Isilon rumor fuses nicely with recently reports of Apple's video-streaming ambitions. Cupertino is reportedly developing a "Smart TV prototype" that could combine video programming, gaming, video chat, and smartphone/tablet-style apps in a living room entertainment system or HDTV, according to several analysts.

Apple currently is a minor player in the video-streaming market. A recent study by market research firm The NPD Group showed that Netflix's share of streamed or downloaded digital movies was a whopping 61 per cent in January and February 2011. Comcast was second place with just eight per cent. Apple, with a measly four per cent, was tied for third with DirecTV and Time Warner.

Could the 12 petabytes of scale-out storage be part of Apple's plan to build a subscription-based, video-streaming service good enough to take on Netflix?

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ApplestorageApple TVtvIsilon Systemsemc

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?