Razer Switchblade portable gaming PC heads to China

Netbook-like gaming device will ship in China first, then in other markets

The Razer Switchblade, a small portable PC with a keyboard that can be customized for gaming, will first be released in China and feature games developed by one of the country's' largest Internet companies, Tencent.

Razer, the U.S. company behind the gaming platform, made the announcement on Wednesday at the Intel Developer Forum in Beijing. The company has touted the Razer Switchblade as a revolutionary product that will allow users to enjoy PC games on the fly.

The netbook-like device runs Windows 7 on Intel's latest Atom processor, the Z670. While it can be used like any other PC, Razer built it for gaming. It has a 7-inch touch screen, and a programmable keyboard built over an LCD panel so that keyboard legends can be changed from a standard QWERTY layout to a gaming configuration, displaying specialized icons depending on what's being played.

The Razer Switchblade was shown off in its conceptual stages at this year's Consumer Electronics Show in Las Vegas in January. But now the product is being localized to meet the demands of Chinese gamers, said Razer CEO Min-Liang Tan.

"We think we have a phenomenal opportunity in China," he said. "I think that our focus is on China, and then we'll explore the rest of the world."

The country has 457 million Internet users. This has helped support an online gaming market that reached about $4.8 billion in transaction volume last year, according to Beijing-based research firm Analysys International.

The Razer Switchblade will ship with four games installed. Tencent, China's largest online game provider and operator of the country's most popular instant-messaging client, QQ, will supply the games. They may be offered in other markets when the Razer Switchblade goes on sale elsewhere, Tan said.

In developing the Razer Switchblade, the company also partnered with Intel, which wants to promote its low-power Atom processor chips. Intel has been involved in optimizing the device, and will help market the product for its eventual launch, said Brad Graff, an Intel director of marketing.

Razer provided no launch date for the device, saying only that more announcements will come soon over the course of the year. The device will be "affordable," Tan said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags intelprocessorshardware systemsgamesgame softwarelaptopsRazerComponentsGame platformsTencent

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?