RIM, Microsoft announce partnership with focus on Bing

BlackBerry-maker Research In Motion (RIM) and software giant Microsoft on Tuesday announced a new pact under which the two companies will partner to offer a variety of Bing related services to BlackBerry smartphone and PlayBook tablet users. Bing is Microsoft's Web search offering, and it's one of the top three search engines along with Google and Yahoo Search, according to Hitwise.

"Bing will be integrated in the BlackBerry experience, starting this holiday season," said Microsoft CEO Steve Ballmer, while on stage in Orlando at BlackBerry World, RIM's annual BlackBerry user conference.

More specifically, Bing will now be the default browser search engine on all future BlackBerry devices, including the recently announced BlackBerry Bold 9900 smartphone. And Bing will eventually also integrate with the BlackBerry universal search function in RIM's new mobile OS, BlackBerry 7, so Bing content will show up when users search their devices and not just when they use Web search.

In the past, some wireless carriers have decided which search engines would be the default in their BlackBerry device browsers, and it's unclear whether or not those carriers will still have a say or if they'll be forced to leave Bing as the BlackBerry default search. Either way, it's not difficult for individual RIM smartphones users to manually change the BlackBerry default search to the engine of their choice.

RIM's new BlackBerry PlayBook tablet also uses Bing as its default search engine, and a Bing mapping app comes pre-loaded on the device. Bing will also receive regular, featured placement and promotion in RIM's BlackBerry App World mobile software shop, according to Ballmer.

And RIM and Microsoft will work together to market and promote each other's respective offerings, though Microsoft will still strongly focus on its Windows Phone 7 platform, a BlackBerry rival.

This new deal is not the first significant partnership between the two technology giants; RIM and Microsoft have worked together for years to ensure BlackBerry Enterprise Server (BES) compatibility with Microsoft Exchange. And recently the companies announced a new, hosted version of RIM's BES for Microsoft Office 365 users.

Read more about the BlackBerry/Bing deal on Microsoft's Bing blog.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Blackberryresearch in motionconsumer electronicsMicrosoftPhonesinternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Al Sacco

CIO (US)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?