China’s Sina benefits from surge in microblogging

Sina added 40 million registered users in just two months

One of China’s largest microblogs reported Thursday that it added 40 million registered users in just two months, reflecting a surge in interest in Twitter-like microblog services in the country.

The Chinese company Sina reported the figure during an earnings call. Sina's microblogging service, also known in Chinese as weibo, now has a total of 140 million registered users.

Sina is investing heavily in engineering and marketing in connection with weibo and its video service, which resulted in the Internet portal’s net profit in the first quarter dropping to US$15 million, down year-on-year by 38 percent.

Competitor Tencent reported on Wednesday that its own microblogging service had 160 million registered users a year after it was launched.

Microblogs have begun to surpass in popularity the Facebook-like social networking sites in the country, according to analysts.

The online social networking needs met by pure-play social networking sites like Facebook are not very high in China or other Asian cultures, Sina CEO Charles Chao said.

Sina’s target is to go beyond 200 million users by the end of the year, he said.

This number would put Sina on par with US-based Twitter, which now has about 200 million registered users. But while Twitter was launched in 2006, Sina's microblogging service went online in 2009.

China is one of the world's largest Internet markets, with 457 million Web users, according to the China Internet Network Information Center. Microblogs that are based in China have grown in popularity after Twitter was blocked in the country in 2009, following ethnic rioting in the country's western Xinjiang region.

As competition heats up among Chinese microblogs, Sina plans to incorporate more social networking features to foster stronger relationships between users. It will be adding an instant-messaging feature to the service in the next one or two months. The plan builds on Chao’s view that pure-play social networking sites and microblogging will converge in the future, and share many of the same features.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetbusiness issuestwittersocial networkinginstant messagingfinancial resultsInternet-based applications and servicesTencentSina

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

More online threats demand more protection.

Save up to $90! Great Deals on Norton 360 antivirus starting at just A$79.99 Get comprehensive protection with Norton 360 including Antivirus, secure VPN, a Password Manager, PC Cloud Backup, and more. All backed by 60-day Money Back Guarantee and 100% Virus Protection Promise.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ada Chan

Dynabook Portégé® X30L-G notebook

I have had the pleasure of owning notebooks from Dynabook’s predecessor Toshiba for both work and leisure in the past. Toshiba’s attention to quality of build and design of the notebooks is second to none. The re-branding to Dynabook and the launch of the new range was completed in early 2019. I am pleased to confirm that not only did Dynabook further refine what Toshiba has left off; they have set a new benchmark for the ultra-light notebook category.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?