Apple's rumoured product reveal: 5 predictions

Apple stores are running a mysterious late-night shift on Saturday. What are they up to?

Out of nowhere, Apple is rumored to reveal a new product over the weekend, sending Apple Stores into lockdown mode on Saturday night to prepare.

It's a strange little rumor, because Apple products — and most tech products in general — see a lot of chatter in the press before they're officially announced. In this case, there are no immediate launches in the rumour mill, so we can only guess what will transpire.

I'm not predicting any iOS products, given the iPad's recent launch, the rumors of a September iPhone launch and the proximity to the Worldwide Developers Conference, where big iOS developments will be announced. So here are some other predictions on what Apple will reveal this weekend:

New MacBook

Apple refreshed the entry-level Macbook almost exactly a year ago, making it a decent candidate given Apple's tendency toward yearly hardware cycles. But a Sunday launch would be odd, as would all the supposed secrecy for this launch — Apple is reportedly covering up its storefronts on Saturday night while employees work overtime to set up the new hardware.

The iCloud

Apple's long-awaited Web services could finally arrive over the weekend. Aside from the iPhone, it's the only product that's been a constant source of recent Apple rumours. On the other hand, I'd expect Apple to hold off on this announcement until its Worldwide Developers Conference in June.

Near-Field Communications

A follow-up rumor from Boy Genius Report says Apple is installing NFC payment systems in its stores, but it's not clear how this relates to the rumored product reveal. It could be the only thing Apple is doing, or it could be just a part of some other product. But given the off-and-on rumors about NFC in future iPhones, I can understand why Apple would want to keep the whole thing secret.

Special-edition iPod Classic

The iPod is also nearing its tenth anniversary, having launched in October 2001. The MP3 player was a big part of the Apple Store's early allure, so perhaps Apple wants to commemorate the product with something special. And consider this: the lowly iPod Classic was the only music player that didn't get a refresh last September.

Nothing

Lest we get ahead of ourselves, Apple's weekend plans are just a rumour, so there's a chance that Sunday will bring nothing but business as usual to the Apple Store. We'll see.

Follow Jared on Facebook and Twitter for even more tech news and commentary.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computingmobileinternetAppletelecommunicationhardware systemsconsumer electronicsmac laptopslaptopsapple ipod

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?