No-one wants 3D TV: Ovum

Broadcasters are reluctant to invest in 3D TV production due to specialised infrastructure and personnel needs

Technology analyst Ovum has released a report on the state of 3D TV programming around the world, saying that broadcasters are uninterested in investing in the expertise and technology required to create 3D programming. This means the amount of 3D programming on TV in Australia is unlikely to increase in 2011, with coverage likely restricted to special sporting events like the State of Origin football matches and NRL grand final.

A media release explaining the The State of 3D (Strategic Focus) report, which looks at investment in and future prospects for 3D programming, says that broadcast industry executives rated the launch of 3D channels and production of 3D content as their lowest strategic priority. Over half of all executives said producing 3D programming was "not an important business consideration." Respondents from the Asia-Pacific region rated the importance of creating 3D programming slightly higher than those in North America and Europe, but feedback was still negative.

Ovum analyst Tim Renowden, the report's author, said that there was no uniform approach to 3D broadcasting in the region — Australian 3D programming is restricted to special events, while Japanese TV has an on-demand, pay-per-view model for its Hikari TV IPTV service. Renowden commented that uptake of 3D programming will not spike in the foreseeable future: "Given the lack of enthusiasm for investing in 3D content production and delivery expressed by broadcasters, this situation is unlikely to change rapidly."

“This ambivalence towards investment in 3D content production and creation of 3D channels, leaves a big hole in the availability of 3D content, and tells us that the lack of 3D programming we have seen during 2010 is unlikely to improve in 2011." The ACMA is only allowing 3D TV broadcasts in Australia on a case-by-case basis until the end of 2011.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags 3d TV

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?