It's official: Twitter buys TweetDeck

Twitter scoops up popular third-party apps for its social network platform

It's official. Twitter last night finalized a deal to buy TweetDeck, ending weeks of speculation.

The two companies announced the acquisition Wednesday in separate blog posts. Terms of the deal weren't disclosed.

CNN.com reported Tuesday that Twitter was buying the maker of applications for the microblogging site for $40 million in cash and stock.

"This acquisition is an important step forward for us," wrote Twitter CEO Dick Costolo in a blog post. "TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love."

Iain Dodsworth, TweetDeck Founder and CEO, insinuated in his blog post that TweetDeck staff won't be let go because of the acquisition.

"We've grown from one team member and a single user, to a team of 15 and a user-base of millions," he wrote. "Change may well be inevitable, but we remain the same team, staying in London, with the same focus and products, and now with the support and resources to allow us to grow and take on even bigger challenges."

Today's news comes after weeks of speculation about potential future owners of TweetDeck.

Before reports that Twitter was vying to buy the company, there was considerable speculation that UberMedia, which offers several popular Twitter applications, was on track to buy TweetDeck.

An UberMedia effort to buy TweetDeck would at would fit with the company's increasing rivalry with Twitter.

Twitter and UberMedia clashed February when UberMedia's three major third-party mobile applications -- UberSocial, Twidroyd and UberCurrents -- were suspended from the popular microblogging site for allegedly violating its use policies.

Twitter reinstated access to the UberMedia apps a day later.

Last month, CNN.com reported that UberMedia is developing a microblogging service that would compete with Twitter.

For months, industry experts said UberMedia was looking to buy TweetDeck, whose tools compete directly with Twitter's Web and mobile clients. Having TweetDeck on board would have helped UberMedia further build a microblogging service -- one with TweetDeck features that many users have grown attached to.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com.

Read more about internet in Computerworld's Internet Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internettwittere-commerceWeb 2.0 and Web Apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?