Microsoft's Xbox TV service may be near

There is speculation that Microsoft will announce a TV subscription service for Xbox 360 at E3

Streaming TV may soon be coming to an Xbox near you.

There is speculation that Microsoft is preparing to announce its long-awaited TV subscription service for its Xbox 360 video game console on Monday at the Electronic Entertainment Expo, the annual video game conference and show at the Los Angeles Convention Center.

Winrumors is reporting, based on anonymous sources, that Microsoft is in last-minute talks to secure the necessary agreements in time. The TV service is expected to be called Xbox LIVE Diamond and function as a "virtual cable operator." Microsoft could withhold an announcement if the ink hasn't dried in time.

Winrumors also is reporting that Microsoft may partner with cable companies to use the Xbox 360 to allow existing cable subscribers to watch shows and interact with their Xbox LIVE friends. The feature is available for Sky Sports subscribers in the U.K., who can scope out football rows with their Xbox avatars sitting in the front row.

The streaming TV business already has a crowded field of players, including Internet powerhouse Google, whose first attempt at Google TV didn't do so hot.

That means Microsoft may be taking a risk, though it could be successful if it turns the Xbox into a multimedia set-top box and maintains strong relationships with the cable companies.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftGooglegamingtvgamesXboxGame platforms

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?