Via sells own motherboards to boost P4X266 chip set

Via Technologies Inc. will begin volume shipments of its own line of motherboards -- to be sold under the Via brand -- this month, according to Wenchi Chen, the company's chief executive officer (CEO) and president. The move is meant to spur adoption of the company's P4X266 chip set.

All nine motherboard models on offer from Via's newly created Via Platform Solutions Division (VPSD) are based on the P4X266, which was the first Pentium 4 chip set to provide support for DDR SDRAM (Double Data Rate Synchronous Dynamic RAM). Intel currently offers two chip sets for the Pentium 4 -- the 850, which supports the more expensive RDRAM (Rambus DRAM), and the 845, which supports the much slower SDRAM.

Despite beating its competitors to the market with a DDR chip set for the Pentium 4, Via has faced an uphill battle to convince major motherboard makers to adopt the chip set in the face of legal action by Intel, which has alleged in a U.S. lawsuit that the chip set violates five of its processor-related patents.

Analysts have said Intel's lawsuit is meant to slow adoption of the P4X266 while the company readies its own chip set that supports DDR memory. The tactic has so far proved successful.

"Did it slow us down? Yes, it did," Chen said.

Of the four largest motherboard makers only one, Elitegroup Computer Systems Co. Ltd. (ECS) is shipping motherboards based on Via's P4X266 chip set. The others, Asustek Computer Inc., Gigabyte Technology Inc. and Micro-Star International Co. Ltd., have held off, instead opting to wait for Intel's DDR chip set -- a DDR version of the 845 -- which is expected to begin shipping in November. Motherboards based on that chip set are expected to begin shipping to end users in January 2002.

By jumping into the market with its own P4X266-based motherboards, Via is hoping to make up some of the ground that has been lost. "It will provide a very good defense against what Intel has tried to do," Chen said.

With Via focused on giving the P4X266 a boost, VPSD does not presently offer motherboards for either Advanced Micro Devices Inc.'s Athlon processor or Via's own C3 processor. Via does plan to broaden the range of platforms supported by VPSD products in the future, Chen said. That may take some time, however, as the company has yet to determine who will head VPSD or how many staff will be part of the new division.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

PC World
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Logitech Ultimate Ears Wonderboom Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?