Google to use authors as search ranking signal

The "authorship markup" tag should make it easier for readers to find the work of specific writers

Google has started using individual authors not just the publications they write for as one of its criteria for ranking search engine results.

Starting on Tuesday, Web publishers will be able to highlight for the Google search crawler the authors of content such as news articles, blog posts, reviews, columns or short stories.

Publishers should link each author's name to an "author page" on the same site which can contain an author's biography, photo and links to other articles and external sites, like their personal web page.

With this new "authorship markup" tag, Google hopes to make it easier for users to find the work of specific writers, and broaden its search engine's ability to use individual authors as an element for ranking pages and sites.

"We know that great content comes from great authors, and we're looking closely at ways this markup could help us highlight authors and rank search results," wrote Google software engineer Othar Hansson in a blog post on Tuesday.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Googleinternetsearch engines

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?