Google sued for using Chromebook name

ISYS Technologies claims that Google's 'Chromebook' name is too close to its 'ChromiumPC'

Google is running into trouble over its new Chromebook laptops before they even launch -- one company is claiming trademark foul. ISYS Technologies claims the name 'Chromebook' infringes on its trademarks, and has asked a Utah district court for an injunction to stop Google and its partners from launching the laptops later this month.

ISYS owns Xi3 Corporation, a subsidiary which last month introduced the ChromiumPC, a desktop computer that runs the Chrome OS. The company attempted to trademark the device name last year, but Google objected because the name was too similar to the Chromium OS itself.

This fight and ISYS' trademarking efforts seem to be central to this week's lawsuit. According to the filing, Google originally wanted to call the Chromebooks 'Speedbooks,' but changed the name after discovering the Speedbook moniker was already in use.

While in the process of preparing to launch the Chromebook, Google was also filing requests for extensions of time in the fight against the ChromiumPC trademark, something ISYS calls "unnecessary."

That probably irked ISYS execs quite a bit, don't you think?

Essentially, the argument is that the Chromebook name is too similar to the ChromiumPC mark that it seeks. While that may indeed be the case, one could also argue ISYS' ChromiumPC is too similar to Google's Chromium OS.

Wouldn't a person be more apt to confuse the ChromiumPC name as some type of direct endorsement from Google itself vis a vis somebody confusing the names of ISYS' and Google's products, which definitely do sound somewhat different?

Call me crazy, but I think Google's got the upper hand in this one.

For more tech news and commentary, follow Ed on Twitter at @edoswald and on Facebook.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googlehardware systemslaptops

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?