Ricoh gets rugged

New Ricoh PX camera to be waterproof, shock-proof

The colourful and rugged Ricoh PX Series

The colourful and rugged Ricoh PX Series

Ricoh will launch its PX Series camera in late June. The company describes the PX Series as being 'adventure proof': it will be waterproof to 3m and shockproof up to 1.5m. Additionally, it will be dustproof, dirt-proof and sand-proof. The best part is it will have a recommended retail price of just $299.

The Ricoh PX Series will have a scratch-resistant 2.7in screen, a 16-megapixel CCD sensor and a 5x optical zoom lens with a range of 28-140mm. It will feature similar technology to Ricoh's CX Series cameras for processing images, as well as offering a virtual boost to the zoom, allowing users to capture photos up to 280mm.

Other features of the PX Series include a start-up time of only 1.4sec, auto scene selection, subject tracking and face recognition focusing, and a range of creative filters.

The PX Series of cameras will allow for personalisation, too, as Ricoh will have a range of different colour protective sleeves for the cameras, including pink, yellow, blue, brown and white.

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