Google warns AdSense publishers against tampering with ads

Some websites that run Google ads are modifying ad layouts, behavior and targeting in violation of AdSense terms and policies

Google has issued a stern warning to Web publishers that carry its ads after noticing that some of them are improperly altering ad formats, behavior and targeting.

These types of tampering not only violate the terms and conditions of the AdSense program but also often harm the efficacy of the ads, Google said on Friday in a blog post.

A common tampering practice involves placing AdSense ad code within an iframe, so that it can be displayed on another page, a practice Google forbids.

"Improperly iframed ads are a disservice to our advertisers since the ad itself can be obscured. Not only are they not viewable, these implementations can lead to accidental clicks if these hidden ads are placed in a location that users frequently click," wrote Cecelia Choi from the AdSense Policy team in the post.

A related improper use of AdSense ads is what Google calls "cross-domain iframing abuse," which allows sites to frame ads belonging to another site without the publisher's knowledge.

To make its policy clear in this respect, Google has modified the language in its AdSense policy related to this issue to read: "AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: clicking Google ads may not result in a new browser window being launched, nor may Google ads be placed in an iframe."

If a site requires the use of iframes for valid technical reasons, the publisher can request an authorized exception from Google. Otherwise, Google may cut off its ad serving connection to sites it finds misuing iframes with its ads.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGoogleadvertising

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?