Kindle vs Nook: how Amazon's e-book reader can win the battle

How Amazon's Kindle e-book reader can change to beat the Barnes & Noble Nook Colour

The Amazon Kindle 3.

The Amazon Kindle 3.

The newer Kobo eReader Touch Edition is US$130, just ten bucks cheaper than a comparable Kindle or Nook. Amazon's next Kindle should break the US$100 barrier, an appealing price point that would attract more mainstream users to the platform. It's the classic printers-and-ink business model: Give 'em the hardware at cost, and make money on the content (ebooks, in this case).

3) Combo LCD/E-Ink display: The best of both worlds: A color LCD for Web browsing, gaming, Android apps, and other tablet-like activities; and a black-and-white E-Ink display for reading e-books in sunlight. A recent report says Apple may be working on exactly this type of hybrid display technology. Perhaps Amazon could beat Steve Jobs to market.

4) Better controls:   Amazon is going to have to ditch the Kindle's physical keyboard, which makes the e-reader look clunky and outdated, despite its advantages for serious note-takers. The latest Kobo and Nook readers have touchscreen keyboards.

5) Generous lending policies: The Kindle Lending Library arrives later this year. It will allow customers to borrow Kindle books from more than 11,000 U.S. libraries.

Amazon has yet to announce many specifics of the service, however. What advantages could the Lending Library provide that would give Amazon an advantage?

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com and follow Today @ PCWorld on Twitter.

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Jeff Bertolucci

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