MS makes digital media blitz with Win XP

Hinting at a campaign to govern digital media, Microsoft Corp. announced Wednesday that more than 150 companies are supporting the digital media features in the software maker's new Windows XP operating system (OS), which is being unleashed today.

The parties creating new media products and services around Windows XP include software developers, service providers, consumer electronics and hardware manufacturers and the entertainment industry, the company said.

Microsoft is hoping to gain widespread licensing of its media technologies to make Windows XP media features the technologies of choice among businesses and consumers, especially in the digital audio space. If Microsoft can convince consumers to use Windows Media Audio (WMA) over rival MP3, the company could place itself in an advantageous position in the burgeoning online music market.

Currently, MP3 is considered the standard technology to use when swapping music files over the Internet. Although Windows XP plays MP3 files, it doesn't offer users the ability to copy them. For that, consumers must purchase Windows XP add-ons through Microsoft partners CyberLink Inc., InterVideo Inc. and Ravisent Technologies Inc. The new OS only rips songs in Microsoft's WMA format. This is key for snagging users who default into using the OS's bundled features.

In addition to touting its media wares within Windows XP, Microsoft is betting on increasing the visibility of its formats with the support of entertainment players like online music subscription service Pressplay and online video-on-demand distributor CinemaNow Inc., both of which said Wednesday they were building products and services based on Windows XP digital technologies.

Windows XP also boasts new digital media features designed to attract more companies and users. The new OS includes the DirectShow Video Mixing Renderer, for example, which is a video editing and playback tool that allows developers to create 3-D video. Additionally, Windows XP supports a variety of devices, such as video cameras and CD burners, the company said.

Looking to take advantage of the new features, more than 20 software and hardware makers weighed in Wednesday behind Windows XP digital media, including Mercury Interactive Corp., MusicMatch Inc., Compaq Computer Corp., and Intel Corp. The features are also being backed by 113 Windows Media Service Providers, the company said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

Computerworld
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?