Nokia needs a Windows Phone (badly)

Nokia needs to jump on the smartphone ship, or it's going to miss the boat.

Once the darling of the smartphone industry, Finnish phone manufacturer Nokia is now finding itself adrift. The company recently lost its lead as the largest phone manufacturer to Apple, shipping only 16.7 million smartphones in Q3 2011 to Apple's 20.3 million.

While Nokia still leads all manufacturers in terms of total number of phones sold, this shows how Nokia has suffered from lack of direction. The switch from its in-house Symbian OS to Microsoft's Windows Phone--no doubt a tedious process--is definitely causing some trouble.

The fact is this: as Nokia rushes to get its first Windows Phone dubbed 'Sea Ray' to the market, the rest of its smartphone business is suffering. Smartphone shipments are down a bye one third year-over-year, while other manufacturers are seeing an increase.

Just take a look at recent data for proof that, the longer the Finnish company waits, the more it's going to hurt. Nielsen said last month that its research shows that smartphones now make up the majority of all phones sold in the US. Clearly Nokia needs to make this transition fast, or they're going to miss the boat.

Betanews' Joe Wilcox argues that the move itself is causing much of the trouble. "Nokia will lose customers and market share. It's the inevitable consequence of such a massive operating system switch. Timing is terrible," he writes. "Nokia would have been better off fixing problems internally instead of handing them off to Microsoft."

GigaOm's Kevin Tofel doesn't paint a much rosier picture, "It's never good to see a global leader heading toward 'has been' status, especially with all the innovation Nokia has brought to so many people around the globe."

put, Nokia needs to step up its game. I don't think that partnering with Microsoft was totally a bad idea, but the way it's been done--apparently without much work, or a solid transition plan--seems to have cost the company dearly.

The blame should fall in the lap of CEO Stephen Elop. Maybe he was a bit too eager to tie the knot with his former employer without completely understanding that such a big transition would take some time and possibly do damage to the company overall.

Only time will tell now whether his and Nokia's move was a smart one.

For more tech news and commentary, follow Ed on Twitter at @edoswald and on Facebook.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftsmartphonesNokiaApplewindows phone 7symbianPhonesconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?