Nokia drops letters for phone names, goes to just numbers

The numbers are intended to give people a rough idea of how advanced the phone is

Nokia has decided that its one-letter naming convention plus a model number for its phones isn't keeping up with the times. The Finnish phone maker said in a blog post on Monday that it will now use just numbers, calling its latest smartphone the "500."

Nokia's letter-naming scheme was intended to describe who should use the phone: the Eseries were for business users, and the Xseries is entertainment-focused.

However, most phones today have very adaptable hardware and software, and users can do whatever they like with them. The letter classifications were indicators, but often didn't match-up to what people were actually doing with their phones, Nokia wrote.

Also, it was difficult for users to compare phones with the same number: for example, the Nokia C7 versus the X7, according to the company.

The first number is still meant to illustrate how advanced a phone is. So one that has a name starting with 9 would be "top dog," and a device that has a name starting with 1 "is the most accessible option," according to Nokia. People understand the logic behind "the bigger the number, the more you get" philosophy, it said.

A switch to names like the ones used by Samsung and HTC would have been a better option than sticking with just numbers, according Roberta Cozza, principal research analyst at Gartner. Names like the HTC Sensation are easier for consumers to remember, she said.

Samsung's Galaxy model has become a brand in itself, and branding has become increasingly important in today's competitive smartphone market, according to Cozza.

This is the second naming change Nokia has made as it shifts from using the Symbian operating system to Microsoft's Windows Phone OS. In May, Nokia said it would stop using the Ovi moniker for services such as Maps, which will instead be called just Nokia Maps.

The new Nokia 500 will cost €150 (US$210) before taxes and subsidies, and will be available from the third quarter of this year. It has a 3.2-inch capacitive touch display, a 1GHz processor and a 5-megapixel camera.

The phone is based on Symbian Anna, an updated version of the Symbian^3 mobile operating system. It has a refreshed user interface and a better browser, according to Nokia.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobilesmartphonesNokiaconsumer electronicsMobile OSesWindows Phone

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?