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Celebrities Join Intel, eBay In ‘Signing Up’ To Preserve The Environment

  • 18 January, 2005 11:12

<p>PCs Autographed by Robert Redford, Steven Tyler to be Auctioned on eBay for Charity</p>
<p>SANTA CLARA, Calif., 18 January, 2005 – Actor and filmmaker Robert Redford and Aerosmith’s front man Steven Tyler joined Intel Corporation CEO Craig R. Barrett and eBay CEO and President Meg Whitman in “signing up” to preserve the environment by autographing two PCs for charitable auction on eBay.</p>
<p>The two limited-edition HP Entertainment PCs powered by the Intel® Pentium® 4 processor with Hyper-Threading Technology (HT Technology) will be available for bidding on eBay starting Jan. 24. Proceeds will support the National Cristina Foundation (NCF), an organisation that encourages corporations and individuals to donate surplus and used technology for use by training and educational organisations nationwide. NCF is a partner in the Rethink Initiative, a new program that brings together industry, government, environmental groups and the eBay community to address “e-waste.”</p>
<p>The Rethink Initiative was unveiled Jan. 6 at the International Consumer Electronics Show in Las Vegas, where Tyler, Redford, Barrett and Whitman autographed the Entertainment PCs to support the program and encourage consumers to both “rethink” how they recycle technology products and adopt an environmentally conscious approach to disposing of old equipment.</p>
<p>“As consumers purchase new and exciting technology products, the responsible disposal of old equipment is an important issue,” said Tim Mohin, Intel’s director of sustainable development. “The e-waste pile is growing high around the world, and statistics show that it runs into millions of tons annually. The auction will help raise awareness for this important issue and support the Rethink Initiative in facilitating the responsible management of used technology around the world.”</p>
<p>Industry analyst Gartner estimates that in the United States alone about 133,000 PCs per day are currently being retired but only 10 per cent are recycled. Promoting the responsible management of used technology since 1995, Intel initiatives in the past two years have diverted more than 500,000 pounds of used electronics from going to landfills.</p>
<p>More information about the auction can be found at www.ebay.com/rethinkEPC.</p>
<p>About the National Christina Foundation</p>
<p>Every day around the world the National Cristina Foundation (www.cristina.org) is working to ensure that used computer resources that no longer meet a company’s or individual’s needs are given a second productive life as a tool for developing human potential. Since 1985, hundreds of thousands of computers have been donated at no cost to both donors and recipient organisations, and millions of people throughout the world have been helped to lead more independent and productive lives.</p>
<p>About the Rethink Initiative</p>
<p>The Rethink Initiative brings together industry, government and environmental organisations to offer a fresh perspective and new answers to the challenge of e-waste. The centrepiece of the Rethink program is a Web site (www.ebay.com/rethink) that helps consumers and businesses learn about the different product disposition alternatives, such as recycling and refurbishing. Intel and eBay are jointly promoting the Rethink Initiative and working together to reach out to additional industry, government and environmental groups to help make the Rethink Initiative even more comprehensive.</p>
<p>About Kompolt</p>
<p>Kompolt (www.kompolt.com) was retained to manage the listing. Kompolt is the highly regarded “go-to” online auction agency for creating successful, high-value and high-profile promotional and charity auctions for top brand companies and nonprofits.</p>
<p>About Intel</p>
<p>Intel, the world’s largest chip maker, is a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.</p>
<p>-ENDS-</p>
<p>Intel, Pentium, Intel Centrino and XScale are marks or registered trademarks of Intel Corporation in the United States and other countries.</p>
<p>*Other names and brands may be claimed as the property of others.</p>
<p>For more information, please contact:</p>
<p>Daniel Anderson
Intel Australia Pty Ltd
Tel: +61 2 9937 5886
Mob: +61 0418 686 775
Email: daniel.anderson@intel.com</p>
<p>Debbie Sassine
Spectrum Communications
Tel: +61 2 9954 3299
Email: debbies@spectrumcomms.com.au</p>

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