Yahoo Shopping hits the e-books

Saying that it expects an increasing demand in the so far lumbering e-books market, portal powerhouse Yahoo Inc. launched a new e-books category for its Yahoo Shopping online commerce destination Wednesday, boasting titles from four major publishing houses.

The portal sealed deals with publishers Penguin Putnam Inc., Simon & Schuster Inc., Random House Inc., and HarperCollins Publishers Ltd., to offer a variety of e-books over the Net in multiple formats, the company said.

Technology will make it convenient for consumers to access digital content and that will push demand for e-books, Rob Solomon, vice president and general manager of Yahoo Shopping said in a statement.

While e-books have yet to be widely embraced, the publishers are hoping to position themselves in the digital market in anticipation of e-books going mainstream, the companies said.

Consumers will be able to download books from Yahoo Shopping in either Adobe Acrobat eBook Reader or Microsoft Reader platforms. Both programs are free and can be downloaded from links on Yahoo Shopping, the company said.

The service is currently only available in the U.S.

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