Amazon redesigning site for tablets, report says

Online retailer focusing on mobile users with site overhaul, says Wall Street Journal

Online retailer Amazon.com is reportedly redesigning its Web site, which sells everything from books to electronics and handbags, with a focus on supporting tablet computer users.

According to a report in the Wall Street Journal, Amazon is eliminating some buttons and enlarging the search box to better meet the needs of mobile users.

The redesigned site is only available to a small group of Amazon users at this point, the report said.

Amazon.com did not respond to a request for comment on the redesign.

Industry analysts say the redesign makes sense on two fronts.

First, it will appeal to the burgeoning tablet market. In addition, they said, the move comes at about the same time Amazon is expected release a tablet of its own.

"It makes sense," said Ezra Gottheil, an analyst with Technology Business Research. "Mobile-friendly [interfaces] look more current. More shopping will be done from PCs than from tablets for quite a while, but it makes sense to go in this direction."

Zeus Kerravala, an analyst with Yankee Group, agreed that it makes sense for Amazon to enhance the site with mobile users in mind. "People want to use Amazon wherever they are whenever they want," he said.

Gottheil said a redesign would be a good tie-in with a new tablet offering, and added that support for other tablets like Apple's iPad is crucial.

"Amazon's mobile audience will be iPads primarily, even if the Amazon tablet is very successful," Gottheil said. "IPads have the installed base. But you want your new product to show off your online store in the best possible light."

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com.

Read more about mobile and wireless in Computerworld's Mobile and Wireless Topic Center.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Yankee GroupApp Developmentamazon.comMobile and Wirelesshardware systemslaptopsnetbooks

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?