GoTo changes name to Overture

GoTo.com Inc. is going away -- at least under that name. The pay-for-placement Internet search engine plans to change its name to Overture Services Inc., effective Oct. 8, GoTo.com said in a statement Monday.

The company has grappled with user confusion over its name, considered too similar to such Web portals as InfoSpace Inc.'s Go2Net.com and The Walt Disney Co.'s Go.com.

GoTo.com won a US$21.5 million trademark infringement settlement from Disney in May of last year, after alleging that Disney's circular green logo with the name "Go.com" was too similar to GoTo.com's own logo.

The company has weathered bad economic times and the collapse in online advertising revenue relatively well, and is predicting profitability in the third quarter.

Unlike other portals and search engines, GoTo.com relies little on advertising revenue, instead deriving much of its income from a business model it calls "targeted introductions." Under that model, advertisers bid for prominent placement of their links in search results, and pay GoTo.com a fee whenever users click on one of their links.

The company has more than 45,000 advertisers and claims to reach 75 percent of Internet users through its partnerships with companies that display GoTo.com's search results on their Web sites, including America Online Inc., Terra Lycos SA, AltaVista Co., and Microsoft Corp.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Rick Perera

PC World
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?