iPhone 5 buyer gets ready to camp out

Rob Shoesmith planning to wait outside Covent Garden Apple Store for up to a month

We're pretty sure that we know when the iPhone 5 will be announced - Tuesday 4 October - and one man is already gearing himself up to get in the queue.

Rob Shoesmith, by day a marketing and PR executive for a smartphone app development firm, is prepared to camp out outside the Apple Store in Covent Garden, London, to be sure of getting himself an iPhone 5 on launch day.

Big deal, you might say. Well, here's what makes it interesting - Shoesmith is prepared to spend up to a month waiting outside the store for launch day and plans to get there on the day Apple officially announces the new handset.

The iPhone 5 Experiment: Macworld's interview with Rob Shoesmith

What's more, he can't spend any money. Everything he requires for the duration of his stay will have to be provided by others - shelter, food, outdoor clothing - as well as all the entertainment he needs to keep boredom at bay as he waits.

He's been busily preparing the ground already - metaphorically speaking, at least. Several companies have pledged to provide him with various products including toilet paper and contraptions that he can actually use for going to the toilet in, not to put too fine a point on it.

He'll shower at a nearby gym and several local restaurants have agreed to bring him food, but he's also appealing to members of the public to stop by for a chat - anyone who turns up with a bacon sandwich in hand will be especially welcome.

On his blog, The iPhone 5 Experiment, Shoesmith lists the companies that have pledged their products and services. Among the more interesting are the pledges of a personal assistant who'll be able to run errands for 16 hours of the time he'll be queuing, a mobile laundry service, a USB battery pack for keeping his iPhone and iPad charged, and a belly dancer to entertain him.

So what's the point? "The idea of the experiment is to provide some funny entertaining blog posts whilst I'm in line and to show how much influence Apple has over totally unrelated companies," Shoesmith told Macworld.

We'll be keeping tabs on Rob once his experiment starts, but in the meantime you can read the transcript of our interview with him.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ipodAppleconsumer electronicsiPhonesmartphones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ben Camm-Jones

Macworld U.K.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?