IRiver CEO 'surprised' at Apple's iPod Shuffle

The chief executive of one of the world's leading manufacturers of digital music players says he is surprised at several of the features of Apple Computer's iPod Shuffle player, which was introduced by Apple earlier this week at MacWorld San Francisco.

"Two things surprised me," said Yang Duk-Jun, CEO of ReignCom, in a telephone interview Thursday. ReignCom produces portable music players under the iRiver brand name.

"The first is that iPod (Shuffle) is targeting the low-end area," he said. The low price is no surprise, as Chinese products are already available at that price: the surprise is that Apple is producing a low-end product, he said. "The second is that they introduced the 1G (byte) player that can contain about 200 songs. It will be very difficult for users to look for and find their favorite songs," he added.

The iPod Shuffle is Apple's cheapest iPod music player to date and its first based on flash memory rather than a hard-disk drive. About the size of a pack of chewing gum, the music player has no display and only basic controls. Music stored in the device is played either in the order in which it was transferred or randomly, hence the name.

Apple is offering two versions: a 512M-byte model that will retail for US$99 and a 1G-byte model that will cost $149. The higher-capacity device can hold up to 240 songs, according to Apple. It says the fact that it can play songs randomly is part of the fun.

The player is likely to hit Chinese manufacturers hardest because they dominate the low-end of the market, said Yang.

"In a sense it's not a competitor to an iRiver product because we have more features and focus on the premium area," he said. "Maybe there is a certain group of users who don't care about searching (for songs) and displays. Apple may replace the products low-end users are using but for (listeners who are) a little bit serious, this group won't like this type of product."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?