US ATTACK: Tragedy sends Kiwis, Aussies online en masse

In the period immediately following the first attack on the New York World Trade Centre, New Zealand and Australian web surfers flocked to US news sites to monitor the rapidly developing situation, says Nielsen//NetRatings.

New Zealand at-home audiences to the US news site were 371% higher than this site's daily average audience during the month of August, says web audience measurement company Nielsen//NetRatings. In Australia's home-based audience was 477% higher than the daily site average for August 2001.

The role of the internet in providing up-to-date coverage of breaking stories and events was also reflected in significantly higher audience levels across a range of other US based web news sites.

Australian home audiences to were already up by more than 500% against MSNBC's daily average audience in less than half a day. Similarly New York's major daily newspaper website had recorded more than 400% audience growth in the first 12 hours of yesterday.

Audience usage patterns also reflected the high level of home surfer interest in both countries. Total time spent by New Zealand home based surfers at grew by 1100% overall in the 12 hour period, and average time spent by each user on the site was 255% higher than the average time spent each day on this site during the August.

"As we did not record any significant growth in the number of page views recorded by visitors to US based news sites it is clear that our local surfers are focusing on main news page and perhaps also making much greater use of streaming video and audio links to stay in touch with the latest breaking news," says Brian Milnes, managing director, Nielsen//NetRatings Australasian operations.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

IDGNet Staff

Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?