Study: After surge, Google+ traffic falls back

Although Google+ experienced sharp usage gains after becoming publicly available, it hasn't sustained that peak traffic, Chitika says

Google+ traffic has deflated after a temporary spike following Google's decision to open up the social networking site to everyone, according to data analytics company Chitika.

When it was launched in late June, Google+ was limited to people who got an invitation either directly from Google or from an existing member.

On Sept. 20, Google lifted that sign-up restriction and usage surged more than 1200 percent, according to Experian Hitwise.

However, traffic has dropped back to where it was before Google+ became widely available, Chitika data analyst Gabe Donnini said in a blog post titled "Failure to Launch: Google+ Growth Spurt Short Lived."

"The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state. It would appear that although high levels of publicity were able to draw new traffic to Google+, few of them saw reason to stay," Donnini wrote.

Google didn't immediately respond to a request for comment.

Since the launch of Google+, social networking leader Facebook has been busy rolling out upgrades and new features for its site in areas like privacy controls, video chat and friend grouping. A major redesign of the Facebook profile is also scheduled for release soon.

Google has very high expectations for its new social networking site, which it hopes can become a credible competitor to Facebook. With its tight Microsoft partnership, massive traffic, increasing influence and growing online ad business, Facebook has become a big threat to Google, with whom it has had a tense, adversarial relationship for years.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetGooglesocial networkingInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Imou: At home with security

Modern living is all about functionality and security for everybody from the very young to the very old. With Imou anybody can enjoy smart life – the solution is at their fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?