iPhone 4S Sells 4 Million in Just 3 Days

Apple's newest model enjoys more than twice the sales pace of the original iPhone 4, and it's just hitting some markets.

Apple's new iPhone has been flying out of retail and warehouse shelves at an unprecedented rate. The company announced Monday morning that it has sold more than 4 million units of the iPhone 4S in just three days.

Advance orders for the upgraded iPhone with beefier hardware, a better camera and Siri, Apple's new voice assistant feature began on October 7, and it officially went on sale in stores last Friday.

"The iPhone 4S launch was delayed quite a bit from Apple’s typical early-summer release schedule, leading to pent-up demand from upgraders, as well as plenty of media buzz," analyst Alex Spektor of Strategy Analytics tells PC World.

The first weekend sales figure for the iPhone 4S is more than double the number for the original iPhone 4, which sold 1.7 million in its first three days of availability.

All the heat around the new iPhone adds to the roller-coaster October the company has been experiencing. On October 4 it unveiled the iPhone 4S after months of hype. The media event and the phone were widely met with yawns from the tech press. The next day Apple announced the passing of its co-founder, Steve Jobs. With the following week came the release of iOS 5, which swamped Apple's servers as millions of users rushed to upgrade. And now, remarkable sales of the iPhone 4S are muffling the critics.

The success of the iPhone 4S is also a nod towards Apple's shrewd marketing and planning. Its release comes just as many iPhone 3G users are ready to upgrade, so customers have with fewer reasons to skip this iteration  than in the past.

"Unlike last year, when iPhone 4 was available initially with only one carrier, AT&T, this year’s iPhone was available with a total of three major U.S. carriers at launch. Sprint customers, in particular, received iPhone access for the first time ever," Spektor says.

In addition to the 4 million iPhone 4S owners, Apple says iOS 5 already has 25 million users and that more than 20 million people have signed up for iCloud.

As for all those new iPhones -- 4 million sold in three days could be just the beginning. Right now the iPhone 4S is available only in the U.S., U.K., Australia, Canada, France, Germany, and Japan. It hits 22 more countries on October 28 and will be on sale in more than 70 nations by the end of the year.

Join the PC World newsletter!

Error: Please check your email address.

Tags market trendsAppleconsumer electronicsStrategy AnalyticssmartphonesPhonesiPhoneiPhone 4S

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Mack

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?