Foursquare aims for more automated content push

The goal is to reduce manual use of the mobile geolocation app

Foursquare wants its mobile geolocation-based application to increasingly require less and less manual use and instead work in the background as people move around, automatically pushing notifications, recommendations and reminders to them, the company's CEO said on Tuesday.

The idea is to reduce the need for people to deliberately call up the Foursquare application on their mobile phone and do manual "check-ins" when, for example, they walk into their favorite restaurant, according to Dennis Crowley.

"We want to lower the barrier," said Crowley, who answered questions on stage from New York Magazine's John Heilemann at Web 2.0 Summit.

Asked about competition from Google, Groupon and Facebook, which have built similar functionality to Foursquare's in various ways, Crowley said that his company's narrow focus on helping people better experience their physical world has allowed it to so far weather rival services.

He said his plans are to keep Foursquare independent but said that the company's priority is to build the best product it can, whether as an independent player or as part of another company.

Foursquare now has more than 10 million users worldwide who have made more than 1 billion "check-ins." In addition, more than half a million businesses have signed up for the company's Merchant Platform, which offers a variety of ways for them to promote their products and interact with customers.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetadvertisingFoursquareInternet-based applications and servicesJohn HeilemannDennis Crowley

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?