Why are LCD TV prices falling? You're not buying, that's why

Analyst: Slumping demand in Western Europe and North America is primarily to blame for the poor performance of sales of LCD TV panels

The days leading up to Black Friday always bring door-buster deals on big-screen TVs, and this year is no exception. According to market research firm IHS, U.S. retailers will sell 42-inch, 1080p LED HDTVs for less than US$400 by Black Friday.

And don't write off these prices as one-time loss leaders, either. According to dealnews editor Jeff Somogyi, the TV price-cutting has just begun:

"For the most part, we'll see name brand TVs hit or beat these Black Friday price lows fairly quickly," Somogyi writes. "Our dealnews archives indicate that, as a general rule of thumb, we'll see brand name LCD HDTVs hit Black Friday price lows during the December to February time frame."

A year ago, top-tier 42in TVs were selling for US$700 to US$800.

Why are prices dropping?

So why the TV fire sale? The main reason, IHS reports, is anemic sales in key markets.

"Slumping demand in Western Europe and North America are primarily to blame for the poor performance of LCD TV panels," wrote Sweta Dash, IHS senior director for liquid crystal displays research, in a press release. "Given the already faltering economies of those regions and the threat of a double-dip recession looming, global LCD TV shipments continue to suffer, impacting the TV panel market especially hard."

You can thank China for cheaper LCD TVs too. According to IHS, LCD panel purchases in China are typically completed in August, before the country's National Day celebrations in October. During the weeklong event, Chinese shoppers buy more consumer goods, including televisions. The next boom in LCD TV purchases in China won't occur until the end of the year.

Well, whatever's causing these low HDTV prices, the time is right for bargain hunters to make their move.

Contact Jeff Bertolucci at Today@PCWorld, Twitter (@jbertolucci) or jbertolucci.blogspot.com.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags consumer electronicsHDTVlcd hdtvTVsIHS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?