Why are LCD TV prices falling? You're not buying, that's why

Analyst: Slumping demand in Western Europe and North America is primarily to blame for the poor performance of sales of LCD TV panels

The days leading up to Black Friday always bring door-buster deals on big-screen TVs, and this year is no exception. According to market research firm IHS, U.S. retailers will sell 42-inch, 1080p LED HDTVs for less than US$400 by Black Friday.

And don't write off these prices as one-time loss leaders, either. According to dealnews editor Jeff Somogyi, the TV price-cutting has just begun:

"For the most part, we'll see name brand TVs hit or beat these Black Friday price lows fairly quickly," Somogyi writes. "Our dealnews archives indicate that, as a general rule of thumb, we'll see brand name LCD HDTVs hit Black Friday price lows during the December to February time frame."

A year ago, top-tier 42in TVs were selling for US$700 to US$800.

Why are prices dropping?

So why the TV fire sale? The main reason, IHS reports, is anemic sales in key markets.

"Slumping demand in Western Europe and North America are primarily to blame for the poor performance of LCD TV panels," wrote Sweta Dash, IHS senior director for liquid crystal displays research, in a press release. "Given the already faltering economies of those regions and the threat of a double-dip recession looming, global LCD TV shipments continue to suffer, impacting the TV panel market especially hard."

You can thank China for cheaper LCD TVs too. According to IHS, LCD panel purchases in China are typically completed in August, before the country's National Day celebrations in October. During the weeklong event, Chinese shoppers buy more consumer goods, including televisions. The next boom in LCD TV purchases in China won't occur until the end of the year.

Well, whatever's causing these low HDTV prices, the time is right for bargain hunters to make their move.

Contact Jeff Bertolucci at Today@PCWorld, Twitter (@jbertolucci) or jbertolucci.blogspot.com.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags HDTVlcd hdtvconsumer electronicsTVsIHS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?