Walmart's Shopycat uses Facebook to recommend gifts

The Shopycat app is the first from its @WalmartLabs unit focused on social and mobile commerce

Walmart has launched its Shopycat application, that uses information on the interests of friends on Facebook to make recommendations on gifts for them from Walmart stores and other sites.

Shopycat is the first social shopping app from Walmart's recently-formed @WalmartLabs unit which is focused on developing platforms, products and businesses around social and mobile commerce.

The lab was set up after Walmart's acquisition earlier this year of Kosmix in Mountain View, California. Kosmix had developed a social media technology platform that filters and organizes content in social networks in a manner relevant to users.

Shopycat matches users' interests to a catalog that includes products from Walmart.com, Walmart and other sites including bookseller Barnes & Noble and gifts store RedEnvelope, said Anand Rajaraman, senior vice president of Walmart Global eCommerce and head of the lab in a blog post on Wednesday. Rajaraman was a co-founder of Kosmix.

Shopycat is now available on Facebook.

It is based on @WalmartLabs' Social Genome platform that captures the connections between people, places, topics, products and events as expressed through social media be it a post, like or profile update, Walmart said.

A number of companies are turning to social networks to get a better understanding of their customers' interests and requirements.

Ebay acquired last month Hunch, an online platform for customized purchase recommendations. Buyers on eBay are expected to benefit from Hunch's predictive ability to generate recommendations for items available on eBay, based on their specific tastes, the company said.

Walmart is also working on technologies such as those that let shoppers buy products in the aisles and skip the checkout line, and is also interested in NFC (near-field communication) for making purchases by phone.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailinternetFacebooke-commerceindustry verticalsWalMartInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?