Vodafone buys unified communication consultant Bluefish

The operator's enterprise unit is expanding beyond mobile, and the acquisition is part of that push, says analyst

Vodafone's Global Enterprise is strengthening its professional services arm by acquiring British consultant Bluefish Communications, which will form the basis of a new unified communication and collaboration practice, the operator said on Thursday.

The Global Enterprise unit serves Vodafone's largest multinational customers, and will use Bluefish's expertise to work with them on new collaboration services, such as video conferencing and presence awareness.

Vodafone didn't disclose how much it is paying for Bluefish. The company was founded in 2004 and is based in Reading, U.K.

Vodafone's strategy in the enterprise space is to move beyond just mobile telephony in order to make it a more valuable partner to its customers. The acquisition of Bluefish is another piece of that puzzle, according to Steve Blood, vice president at market research company Gartner.

Unified communication combines voice, instant messaging and video into one, along with the ability to see how colleagues want to communicate -- so-called presence.

It holds the promise of better collaboration between employees, business partners and clients, according to Vodafone.

Unified communication has been around for years, and for a long time vendors struggled to convince enterprises to start using it. But the growing availability and popularity of broadband has made it easier to implement, and more popular, Blood said.

Today, most organizations are comfortable in their basic understanding of unified communication and collaboration technologies, according to Rich Costello, senior research analyst at IDC. Many have already implemented IP telephony, instant messaging and presence, and are now increasingly considering mobility, video conferencing, and hosted unified communication services, in particular, he recently said.

Bluefish has know-how in other areas besides unified communication. For example, Vodafone also highlights its capabilities in networking and cloud services.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsinternetbusiness issuesvoiptelecommunicationinstant messagingMailCarriersVodafone GroupInternet-based applications and servicesTelephony/conferencing

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?