RIM renames BBX as BlackBerry 10 after trademark dispute

RIM was restrained from using the BBX trademark at an event this week

Research In Motion has rebranded its next generation mobile platform as BlackBerry 10, after its use of the BBX brand ran into a trademark dispute in the U.S.

RIM said in a statement on Wednesday that it had announced at its DevCon Asia conference in Singapore a new brand name for its next generation mobile platform for smartphones and tablets, which will bring the best of the BlackBerry and QNX platforms to customers and partners.

"The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning perfectly with RIM's device branding," RIM said.

On Tuesday, RIM was barred by a court in the U.S. from using the BBX name at the Singapore conference, after a software company, Basis International filed for a temporary restraining order.

Basis of Albuquerque, New Mexico, which claims the BBX trademark, threatened legal action in October, less than a week after RIM announced plans for its new platform called BBX for smartphones, tablets and embedded systems. RIM said at the time that although it has not yet seen the legal complaint, it did not believe the marks are confusing because the two companies are in different lines of business.

The United States District Court for the District of New Mexico on Tuesday however observed that Basis and RIM offer their products to the same class of consumers and in the same channels of trade. The BBX mark is identical to the mark which RIM is allegedly using to present its BBX product, it added.

RIM said on Wednesday that it does not typically comment on pending litigation.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags research in motionconsumer electronicssmartphoneshardware systemslegalBasis InternationaltabletsmobileBlackberry

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?