Sony slashes PS2 price

Sony Computer Entertainment has slashed the price of its PlayStation 2, announcing the console will carry a street price of $499.95 from today.

The price is significantly less than the $749 price tag the console carried at its launch last November and Sony hopes the lower price will capture consumer interest in the lead-up to the Christmas season.

"Clearly the new price will make PlayStation 2 much more accessible to the mass market," said Sony Computer Entertainment director of marketing Joanna White. "But it is not just about price -- in the run-up to Christmas we will see a wealth of outstanding games launched in support of PlayStation 2."

Recognising that the success of console hardware largely depends on the software, the company has also announced an array of new titles. The move is a sign of the escalating console war, as both Microsoft and Nintendo prepare to release their new product offerings. Sony has a head-start, but will nevertheless spend $7 million over the next four months in marketing initiatives.

"From November last year, PlayStation 2 has sold at about three times the rate of the original PlayStation over the same launch period," said SCE Australia managing director Michael Ephraim.

However, Ephraim said he was unsure how long the price could be sustained given the poor performance of the Australian dollar.

"With the recent global economic volatility and the deterioration of the Australian dollar, we hope we can sustain the price."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Georgina Swan

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?