Antivirus software sales expected to show strong growth in 2012

As hackers continue to strike businesses, the security industry is expected to have a big year

The prevalence with which hackers are handing out headaches to IT security pros will have a big upside for vendors in the coming year, according to new figures from Canalys.

The analyst company predicts enterprise security software investments will increase 8.7 percent year-on-year for 2012, reaching US$22.9 billion worldwide.

Although antivirus software has been assailed for not keeping up with emerging threats, it will be one of the sources of growth because it is still considered a required base level of security. That segment is expected to grow 6.8 percent year-on-year.

Canalys also said smaller vendors will chip away at the dominance of companies such as Symantec, Trend Micro and McAfee. One of the fastest growing vendors is Kaspersky Lab, and others gaining market share include Panda Security, F-Secure, Eset and AVG.

Many small businesses now do not realize that they need to secure data just as much as larger business, Canalys said. Those small companies tend to have consumer buying patterns when it comes to selecting security software and are more price sensitive than knowledgeable about threats.

Vendors are making it easier for SMBs to buy antivirus software through online stores, Canalys said. Symantec allows businesses to buy up to 1,000 licenses online, and others such as McAfee, Sophos, Trend Micro and Kaspersky Lab have volume licensing deals online.

The strategic move is aimed at gaining more share in the high-volume, low-value end of the SMB market, Canalys said.

Send news tips and comments to jeremy_kirk@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AVGsophosantivirusmcafeetrend micropanda securityf-securekaspersky labesetCanalys

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?