Sony denies report it will promote No. 2 Kazuo Hirai to run company from April

The company denies an article in the Nikkei business daily that its board has decided to replace President Howard Stringer.

Sony on Saturday denied a report that it has decided to promote the head of its consumer product division, Kazuo Hirai, to lead the company from April.

The company was responding to an article in Japan's main business newspaper, the Nikkei, that Hirai would replace current President Howard Stringer. Sony issued a terse press release that it had made no official announcement or decision.

Questions over the leadership of Sony, viewed domestically as a barometer for Japan's tech industry, have surfaced as the company struggles with deep financial losses. The firm said in November it was on course to lose over a billion dollars for the current fiscal year, weighed down by its TV business and the strong yen, after predicting just months earlier it would make a hefty profit.

Hirai, 51, who led a turnaround in Sony's PlayStation video game business, is widely seen as next in line to lead the company. The charismatic executive, who is fluent in English, would become its youngest leader since the late founder, Akio Morita, according to the Nikkei.

In the announcement of his promotion to his current role from April of last year, Sony said its management changes were aimed at "empowering the next generation of Sony's management."

Hirai has recently appeared at many key events for the company, including the announcement of its second-quarter results in November and the launch of its PlayStation Vita in Tokyo last month.

Japanese companies often make key management changes in April, when most begin their fiscal year.

Last month, Sony said its financial forecast may change again, due to the sale of its share in a joint venture with Samsung Electronics to produce LCD panels.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?