Japan's DeNA looks beyond Alibaba to target Chinese market

DeNA has announced a joint venture with China's NetDragon to develop and operate games in the country

Japanese mobile platform operator DeNA has made another move to expand its business in China by partnering with local company NetDragon Websoft to develop and operate mobile games in the country.

DeNA announced the joint venture with the Chinese online game developer on Tuesday. The joint venture will localize DeNA's non-Chinese games for the country's smartphone market, and distribute them through DeNA's and NetDragon's platforms in China.

DeNA announced the partnership after stating in December that its Mobage gaming platform will be loaded on phones running a mobile OS developed by a subsidiary of Chinese e-commerce giant Alibaba Group. The Aliyun mobile OS will feature the Mobage gaming platform on a new smartphone scheduled to launch in China early this year.

DeNA's joint venture with NetDragon will give the Japanese company another avenue to tap China's mobile game market. NetDragon operates its own web portal and app store in China that features mobile games for different smartphone operating systems. NetDragon has more than 40 million users of its smartphone app store.

The joint venture company, which will be formally established in this year's first quarter, will initially have 30 employees. The joint venture will also develop original games meant for the global market.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?