PC World captures PC magazine market growth to post strong circulation growth

PC World continues to increase its circulation in an expanding PC magazine market, according to the latest ABC June 2001 audit figures released on Friday, 3 August 2001.

PC World continues to hold the title of Australia's fastest growing computer magazine, increasing its Australian circulation by 6 per cent, or 3650 copies per issue, in the last 12 months.

During the last 12 months, PC World's three main competitors have all lost circulation.

"In this growing PC magazine market, PC World has continued to capture active readers through its innovative and informative editorial direction, and in-depth coverage of the latest technology issues," said Amanda Conroy, Editor. "PC World readers certainly see us as the number one PC and technology title in this market."

Source: ABC June 2001
PublicationAustralian Circulation
June 2001
Total Circulation
(incl. NZ and other) June 2001
Australian Circulation Growth
from ABC June 2000 audit
%Growth Australian Circulation
from ABC June 2000
Australian PC World 60, 579 60,628 +3650 +6%
Australian PC Authority 44,125 48,817 -5429 -11%
PC User 55,360 58,665 -4687 -8%
Australian Personal Computer 63,237 65,398 -9421 -8%
PC Active 31,718 32,236    
Total market 325,500 338,071    
PC Magazine Figures not received by the ABC at press time
"Despite the forecast doom and gloom in the IT market, the Australian PC magazine market has shown growth of 5.7 per cent during the last 12 months," said Mike Udabage, Vice President of IDG's PC Division. "Australian PC World remains the fastest growing magazine within the category due to its innovation in the market, an experienced and technology focused editorial team, backed by the worldwide IT publishing resources of IDG."IT industry analysts International Data Corporation confirm that the Australian PC and Notebook market is continuing to grow, stating that in the last 12 months to June 2001, 2,110,000 units of PCs and Notebooks were shipped, a 3.4 per cent increase over the previous 12-month period.

"PC World continues to deliver more potential customers to its advertisers, each and every year, and has done so for the last 22 consecutive ABC audit periods" said Matt Rigney, National Sales and Advertising Manager for PC World.

ADVERTISING LEADER

Over the last 12 months, PC World has increased its advertisement page count to 25.5 per cent market share. (Source: AC Nielson Ad Ex).

QUALITY AND INNOVATION

The last 12 months has been an extremely successful period in the 18-year history of PC World. During the last year-on-year audit period, PC World implemented the following major initiatives:

December 2000: HelpScreen.com.au launchedThe launch of PC World's new online initiative, HelpScreen - a Web-hosted, e-mail-enabled question and answer service - received a strong and enthusiastic response from PC World readers.

June 2000: eComWorld launched

eComWorld is PC World's initiative to help small and medium businesses join the online economy. eComWorld is a stage-by-stage guide that appears in PC World each month.

Plus:

January 2001: PC World Linux MiniBook

The PC World and LinuxWorld.com.au team launched the Linux Minibook in 2001. Bundling four Linux CDs, including turbolinux 6.1 and RedHat 7.0, this 128-page MiniBook is the ultimate guide to Linux, with everything a user needs to install and use this OS.

April 2001: eCom-Adviser

In a joint venture with law firm Gilbert and Tobin, and Techneventures, PC World launched eCom-Adviser (www.ecom-adviser.com.au) - an online advisory tool developed to help small and medium size businesses (SMEs) move into e-business.

June 2001: PC World Free Software MiniBook In addition to innovation in PC World, the PC World team launched this essential guide to the latest free alternatives to software for the home and business user. The accompanying CD has over 50 free programs including games, handy utilities, Internet tools, graphics and audio software.

AWARD WINNING PUBLICATION

The continued circulation growth follows a successful year in which PC World picked up two of the top awards at the annual ABP Bell Awards for Excellence. IDG's PC World received the major award, "Best Specialist Magazine of the Year". PC World's Web site was also named as "Electronic Editorial Product of the Year".

In addition, PC World was highly commended in the categories of "Best Product Information Series", "Best Case Studies Series" and "Best Analytical Writing" for its series to get small businesses online, eComWorld.

PC World's Scott Mendham - author of special reports on File Sharing, Cashing in on your Web site's success, and the lively Alt.net column - was highly commended as "Best Newcomer to Journalism".

FOR FURTHER INFORMATION CONTACT

Mike Udabage, Vice President PC Division.

Phone: 02 9902 2774; Email: mike_udabage@idg.com.au orAmanda Conroy, Editor Australian PC World.

Phone: 02 9902 2781; Email: amanda_conroy@idg.com.au.

PC World Background· Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.

· Australian PC World has now had 22 consecutive periods of ABC growth: Current circulation is 60, 628 (June 2001).

· Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

· Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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