Legend branches into SD memory

Legend has released a new range of secure digital (SD) memory cards from its Adelaide plant and is claiming an Australian first for the local manufacture of this kind of product.

The new line was created in response to the growing demand for digital cameras, MP3 players, PVRs and increasing adoption of SD for laptops, Legend sales director, Rob Kester said.

"Flash sales worldwide in 2004 were $US15.9 billion and we expect the market to continue to expand this year," he said.

Sales projections were about $30 million over the coming year for the company's flash range, he said.

"Gartner has predicted that flash market is going to be based on SD and memory stick and I expect around half to be secure digital storage," Kester said.

Legend distributes its existing memory products to the channel and mass market retailers and has office-warehouses in all states. It is a preferred supplier to OEM manufacturers including Acer, Dell, IBM and Xerox.

Mass market retailers it distributes to include Dick Smith Electronics, Target, Kmart and Harvey Norman.

The flash SD cards were now being supplied through these established channels, Kester said.

Its SD range consists of 64MB, 128MB, 512MB, 1GB and 2GB cards.

Currently, the entry-level product sold the most but the trend was towards higher capacity, Kester said.

"I expect 512MB cards to be the standard by December as video content becomes more popular on mobile phones and digital cameras," he said.

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