Google reportedly developing rival to Apple Siri

Dubbed Google Assistant, task-oriented voice tech expected in Q4

Reports are circulating that Google is developing a voice assistant technology that would rival Apple's Siri.

Google is reported to be working on a task-oriented voice technology, dubbed Google Assistant, according to TechCrunch, which cited unnamed sources. Google Assistant is reportedly slated to be released in the fourth quarter of this year.

Google did not respond to a request for comment.

Apple's Siri, which launched as part of iPhone 4S in October, was designed to be an intelligent personal assistant. Using natural language, Siri is set up to answer questions, set reminder alarms, offer directions and make calls.

Rob Enderle, an analyst with the Enderle Group, said Google is smart to come out with a Siri alternative, but the company should take care to make it a strong piece of software.

"Siri is a well-advertised iPhone feature and it appears to be pulling customers to that platform," added Enderle. "However, Siri is far from perfect and can be annoying... A Google alternative would need to be truly comparable and marketed as such."

By not launching its voice assistant until late this year, Google is giving Apple a chance to advance Siri far past where it is now. That means Google needs to focus on targeting where Siri will be, not where it is now.

Led by Google's Android team, the voice technology reportedly has been in the works for quite a while, according to TechCrunch.

With Google Assistant, the company is moving beyond returning search results and focusing on a task-oriented technology. Like Siri, the new voice assistant would need to be able to make notes, make calls and texts and other tasks.

Google reportedly also is planning to open up the technology to outside developers so they can build apps and Web sites that with work with Google Assistant.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?