Nowadays who needs to watch an Apple product announcement? All you really need to do is be on Twitter, if you can keep up with all the tweets.
Apple's much-anticipated announcement of the next-generation iPad today, which includes a new retina display, the release of iOS 5.1 and a suite of updated applications, some of which seemed to be aimed at gamers, was abuzz on Twitter.
Activity on the social media site exploded during the event, and as it went on users delivered a play-by-play call of the action. Both iPad and iOS 5.1 jumped into the Top 10 Twitter trending topics Wednesday.
Before the event began, people were getting ready :
@adamlashinsky: Apple event begins in 15 minutes.
Then, as it did, each announcement from Apple was tweeted:
@nickbilton On stage, Tim Cook, says Apple sold 172 million post-PC devices last years, which made up 76% of its Q4 revenues.
@cnntech New Apple TV is $99 and will be available next week.
@Alexandre_Pinto Apple Announces iOS 5.1, Adds Japanese Support for Siri
@dsarno There are 3.1 million pixels on the device -- the most ever on a mobile device, says Apple marketing head Schiller. 2048 x 1536 resolution.
@FashionweekNYC The new Apple iPad has a 5 megapixel camera & 4G LTE!
@CiscoMobile Apple releases free updates for iWork, iMovie and GarageBand for iPad, pricing remains the same
Some questioned Apple:
@tcrawford With the new #iPad including 4G LTE and Retina Display, one has to wonder about battery life.
And others made snide remarks about the company's use of the 4G LTE network:
@shenyard It's nice that Apple's using LTE... but everyone outside of New York and LA doesn't have that.
@HussainD1: Pretty hard to get excited about specs on the new iPad when we're restricted on iTunes and struggle with decent 3G let alone 4G.
One running theme on Twitter was the lack of a name to call the new iPad product, which had some users frustrated:
@lexfri HEY APPLE TELL US THE EFFING NAME
@BrileyK Soooo, what do we call this thing? "The New iPad" or what? #What'sTheNameAlready
And, before the event was over, people had their analysis of the news:
@DowCo1 Full breakdown of the new iPad right here
Including quoting news sources:
@TechKnowledgeIt Apple lets movies into iCloud, upgrades Apple TV: SAN FRANCISCO (AP) -- Apple is going to start letting user... http://t.co/eoFjuTqG
Overall, some enjoyed the product release:
@lawman_321 Apple brought their A-game with the #iPad 3/HD/whatever they end up calling it. Much improved, and at the same price points.
Others, not so much:
@AlexScottLeach Another predictable #apple conference.
@AlexanderStraub OMG, Steve Jobs is missing big time. They Apple team is making the most unfocused and messy presentation yet I have seen. No FOCUS anymore!
@deepaknrn Apple unveil iphone5 fast. fast fast we dont want #ipad
@mumuedstar Apple's habit of minor updates on new devices are becoming more and more obvious and it's starting to get really frustrating
The news sold some people though:
@danielspears_ I'm buying an iPad 3.
@AblaTheNaari The new Apple iPad. Giveeee meeeee!
And then there were the jokers:
@rainnwilson: Apple is about to announce its shrinking the iPad down to the size of an iPhone & allowing it to make calls.
Whatever you think of the news, it can't be denied that the announcement created quite the buzz:
@INNOV8ORDIE Apple TV and iPad 3 - - Cue the euphoria.
Network World staff writer Brandon Butler covers cloud computing and social media. He can be reached at BButler@nww.com and found on Twitter at @BButlerNWW.
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