Larry Ellison: Hardware-software integration key, Apple is best example

Oracle's founder and CEO reaffirmed his commitment to custom hardware for its products, but promises not to lock customers in

Oracle CEO Larry Ellison claims his company will continue to bet on selling high-end custom hardware for its software products, even amidst a growing trend toward roomfuls of cheap, generic servers.

"You have to be in the hardware business and the software business, to get the best possible system," he said during a keynote speech at Oracle's OpenWorld conference in Tokyo. "We believe it's the right idea, we believe it's the next generation of computing, we believe all the pieces have to fit together."

Ellison, as he has often done in the past, repeatedly referred to Apple as his "favorite example" of such tight integration. He was a close friend of Apple's co-founder Steve Jobs and previously served on Apple's board of directors.

He said sales of Oracle's advanced servers were booming and generating around a billion dollars a year in revenue for the company, which has until recent years focused almost exclusively on its software offerings.

With the explosion of popular online services and the increasing number of mobile devices that access them, demand is high for databases that can quickly respond to high numbers of relatively simple queries. While Oracle is pitching its expensive, finely-tuned machines to meet this requirement, Internet behemoths like Google, Facebook and Microsoft increasingly rely on armies of low-cost, easily replaceable servers.

Ellison emphasized the high specifications of Oracle's servers, which come packed with multiple terabytes of RAM and flash-based storage for speed. Such machines are superior to large server farms, he said, because they require far less electricity and floor space, and are also cost competitive.

When asked about whether purchasing such products would lock customers in to expensive hardware from Oracle, he promised that the company's software would always run on "multiple hardware sources."

Ellison, who spoke from Kyoto, Japan's ancient capital, was shown live online via webcast. The Oracle founder has a fondness for Japanese architecture and is staying in his large garden residence in the city.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?