Twitter acquires team at analytics firm

The staff at will join the revenue engineering team at Twitter

Twitter has acquired the team at, a social media analytics company, according to a notice on the website.

Starting Monday, the team at joined Twitter's revenue engineering team to focus on developing analytics tools for the company's advertising and publishing partners, the notice said.

The acquisition by Twitter of is in line with a number of acquisitions by tech companies which appear to be designed to mainly hire the teams working at small startups.

Facebook for example acquired last month the team at webcam eye-tracking startup GazeHawk, but not its product and technology. It also acquired the team behind file-transfer startup Caffeinated Mind, which offered an on-demand peer-to-peer file sharing system, and planned to wind down the service. Facebook said the staff from Caffeinated Mind would work on tools that will help its employees share files internally.

"We founded with the vision of helping companies and individuals maximize their social media ROI (return on investment) through actionable and accessible analytics, and we're thrilled to be able to continue that work on a much larger scale at Twitter," the notice on the website said.

The financial terms of the deal were not disclosed. Twitter and did not immediately respond to requests for information on whether the entire company had been acquired as part of the deal.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments





Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?