Nintendo misses annual sales target for 3DS games console

The Japanese video game maker slashed its target by 13 percent in January, but still came up short

Nintendo said Thursday it missed its annual sales target for the 3DS handheld game console, despite repeated promises from the company that price cuts and an armada of new software titles had helped the device recover after a slow start last year.

The Japanese game maker said it sold 13.53 million handsets in the fiscal year that ended in March, below its target for 14 million. That target was set just three months ago, when Nintendo lowered by 13 percent its original goal for the flagship device.

The company also booked a fiscal loss during the period, its first since 1981 when it began reporting group results.

Nintendo did sound a positive note for the current fiscal year, setting a target of 18.5 million units. The company has said it will also launch its next generation home console, the Wii U, during the period.

The 3DS, which launched in February of last year, is the successor to Nintendo's DS, the folding game console that is one of the most popular video game devices of all time. The newer console stumbled shortly after sales began, hurt by its lack of game software and tepid interest in its glasses-free 3D screen.

The company responded by slashing prices globally less than six months after launch and rolling out dozens of new games for the holiday season, measures President Satoru Iwata repeatedly said had buoyed sales. But the price cuts meant that Nintendo is selling the 3DS at a steep loss, and its bottom line has suffered, also weighed down by weakening interest in the Wii and the strong yen, which cuts into profits made abroad.

The company said that in the fiscal year through March it booked a net loss of ¥43.2 billion (US$533 million), as net sales slipped nearly 40 percent. For the current year, Nintendo expects to stay in the red for the first half through September, then recover and book a profit of ¥20 billion overall.

Iwata is scheduled to comment on the results Friday.

As with many Japanese firms, Nintendo's fiscal year runs from April through March.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?