New iPad: 4G no more (sort of)

Apple has stopped calling the new iPad "4G-capable" after regulators cracked down on its US-only capability to connect to LTE networks

Apple has stopped calling the new iPad "4G-capable" after regulators cracked down on its US-only capability to connect to high-speed LTE networks. Although it is still listed as being "4G LTE capable," the new iPad is now called "Wi-Fi + Cellular" instead of "Wi-Fi + 4G" in the US, UK, Australia, Canada, and several parts of Asia.

The new iPad featured 4G LTE connectivity from day one, but the catch is that it was only compatible with the high-speed networks in the U.S., namely AT&T and Verizon. Elsewhere, cellular connectivity was achieved through 3G data networks, including HSPA and HSPA+, which some carriers still labeled as 4G.

Apple's labeling drew criticism from regulators in Australia because its advertisements misled regarding the device's 4G connectivity, and Apple also got complaints from customers in Europe.

In Australia, Apple had to email customers about the tablet's incompatibility with country’s carrier and offer a refund. In the UK, the country’s Advertising Standards Authority threatened Apple with a marketing ban because carriers there are still debating over the implementation of 4G LTE.

Following the backlash to the new iPad’s 4G claim, it’s no surprise that Apple decided to quietly change the term to "cellular" to appease critics. Now, when you go to Apple’s page to buy an iPad, in the US and several other countries, you won’t see the option to get a "new iPad Wi-Fi + 4G," but "Wi-Fi + Cellular" instead. Outside the US the references to "4G connectivity" in the features description pages have been removed as well.

Meanwhile, while Apple preferred the term "cellular" to replace "4G LTE connectivity" outside the US, the name of the "iPad 2 Wi-Fi + 3G" remains unchanged. It’s still unclear whether the "4G" will be removed from the packaging of the new iPad as well, but it looks like Apple is making the change across the board now.

Follow Daniel Ionescu and Today @ PCWorld on Twitter

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?