Nokia to supply traffic data for Bing Maps

Nokia is helping Microsoft deliver traffic information via Bing Maps

Nokia has announced it will supply traffic information and geocoding algorithms to Microsoft's Bing Maps, allowing users to learn about incidents that might disrupt their journeys and find better travel routes.

Nokia, which owns mapping firm Navteq, already provides traffic information via its Where Platform to customers in 24 countries worldwide. Now Bing users will also be able to access this information, and the traffic information that was already available on Bing Maps in the US will be extended to include side streets.

Bing Maps is also using Nokia Maps geocoding algorithms, which take latitude and longitude readings and connect them to a readable address. This will allow third party developers to create location-based apps for Windows Phone and other platforms that use Bing Maps.

The news follows Nokia's decision to adopt Microsoft's Windows Phone as its primary smartphone platform last year. The company's marketing manager Pino Bonetti said in a blog post that the partnership with Microsoft includes teaming up with Bing to offer location-based services and apps.

Bing still has a long way to go to catch up with Google, which remains the dominant player in search. However, Microsoft continues to invest in the platfrom, with the hope that it will eventually eat into Google's market share.

Earlier this year, Microsoft enhanced Bing Maps with a new algorithm for generating driving directions. The improvements include reduced latency and higher performance, Microsoft said.

"For any of our route calculations we're now processing requests twice as fast as we ever have," Chris Pendleton, a lead program manager for Bing Maps, wrote in the blog post.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sophie Curtis

Techworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?