Samsung targets enterprises and consumers with Galaxy S III

Offers a wide range of device management and security features

The Samsung Galaxy S III Android phone.

The Samsung Galaxy S III Android phone.

Samsung Electronics is not only targeting the newly launched Galaxy S III at consumers but also enterprises, Samsung Australia vice-president of telecommunications, Tyler McGee, claimed.

Amongst other prominent highlights, it also offers a wide range of device management features and enhanced security functions with a new virtualisation element, enterprise security solutions and a business messaging feature.

“We aim to provide a highly secure mobile working environment for enterprise users by protecting corporate data and securing it from external threats,” McGee said.

Blackberry’s offerings have thus far been a popular choice within the enterprise space.

But with Research In Motion warning that it expects an operating loss for the current quarter and plans to cut at least 2000 staff as part of a global restructuring plan, consumers question if other smartphone vendors will intrude that space.

However, McGee declined to comment on if Samsung will be going after the struggling Blackberry market.

“We have been working very hard in the enterprise area for quite some time. We are just bringing more into that space and building a strong portfolio of enterprise solutions not just for the Galaxy S III, but for our broader range of devices as well.

“We will make inroads into the enterprise market and I think we now have a compelling offering for businesses to look at,” he said.

The company is currently investing heavily in educating its retail partners on the benefits of the Galaxy S III in bringing it out via the channel, McGee said.

Samsung is ranked the top in Android smartphones and two times bigger than its nearest competitor in that space.

It aims to reach a bigger consumer market with the launch of the Galaxy S III, especially as it is in talks with carriers for a 4G version of the model.

“It will build on the momentum of the last Galaxy handsets; the Galaxy S and S II saw 40 million units sold. We see this device as a game changer, especially with its socialising through sharing factor,” McGee said.

From an app content perspective, along with its readers hub, social hub, music hub and games hub, it has also introduced a new movies hub for the smartphone.

In offering the movies hub, it has partnered with Quickflix to provide consumers with an online movie and TV show streaming service. This subscription service will be available for $14.99 per month and a two-week free trial.

Samsung has announced plans of expanding this service across its other offerings as well.

The Samsung Galaxy S III is available through Telstra, Optus and Vodafone, along with Virgin Mobile, Allphones and Telechoice.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Hafizah Osman
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?