Pieceable mobile team joins Facebook

Facebook continues to show a big appetite for the mobile market, according to analyst

Facebook is expanding its mobile know-how by hiring the team behind Pieceable Viewer, a mobile service that allows iOS app developers to demonstrate their apps in a Web browser, according to the Pieceable website.

Facebook is not acquiring the company, technology, or customer data, but the three people behind the Pieceable Viewer application, which is used to demonstrate native iOS applications within a web browser, will soon start working for Facebook.

They will be winding down the Pieceable Viewer service at the end of the year so they can focus on "the new challenges and opportunities at Facebook," they wrote on the Pieceable website. More details on how their competence will be used were not divulged.

The Pieceable Viewer service isn't going away completely. In a few months -- probably around late September or early October -- an open source version of will be released that users can run on their own Macintosh hardware.

For Facebook, this is just the latest move as it steps up its mobile push. Recently much of the news around the company has centered on how Facebook can make more money from its mobile users. It had 500 million of them at the end of April.

In May, Facebook acquired Karma Science, developer of an application that allows users to send gifts from their phones, and also hired the team behind Lightbox, an application for sharing photos.

It also spent US$1 billion acquiring photo sharing application Instagram, and there have been rumors about a Facebook phone and a possible acquisition of browser developer Opera Software.

"It is becoming clear that Facebook has a big appetite for the mobile market," said Malik Saadi, principal analyst at Informa Telecoms & Media.

It makes sense for Facebook to prepare for a new mobile era that is predominately going to be cloud-based, according to Saadi, who believes that Facebook's ultimate goal is developing a web-based operating system that can run on all kinds of devices, including low-cost smartphones and tablets for developing markets.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?