Salesforce.com upgrades Force.com with mobile, database gifts for developers

Salesforce.com's Force.com platform has been the object of scorn from Oracle CEO Larry Ellison, who recently launched his own cloud

Salesforce.com is rolling out a number of upgrades to its Force.com platform in conjunction with the Summer '12 update to the vendor's cloud CRM (customer relationship management) software, focusing on areas such as mobile application development, database tooling and easier upgrades.

The new mobile features include support for geolocation fields inside Force.com's database infrastructure, allowing developers to create "location-aware" applications.

Salesforce.com has also created a new Schema Builder toolset, which is generally available as part of Summer '12. Schema Builder provides a visual, drag-and-drop style interface for quickly building database schemas.

Another feature, push upgrades, automatically applies updates to applications and functionality built by ISVs using Force.com. "Very unique" features such as this are driving the momentum behind Force.com's AppExchange marketplace, said Mike Rosenbaum, senior vice president of AppExchange and Force.com operations.

The marketplace now includes more than 1,500 applications, but that number doesn't wholly represent growing loyalty to the Force.com platform's technology. As of Friday, the AppExchange's website listed only 325 applications that were natively built on Force.com.

Critics such as Oracle CEO Larry Ellison have knocked Force.com on grounds it is proprietary and doesn't allow companies to move applications built there to other cloud infrastructures. Ellison is hoping to compete with Force.com through its own Java-based cloud service, which he launched at an event last week.

"Your data's always yours," Rosenbaum said of Salesforce.com customers, when asked to respond to Ellison's jibes. Salesforce.com also invests heavily in open APIs (application programming interfaces) and other areas meant to give customers flexibility, he added.

But in turn, Force.com provides a "very effective and efficient" platform for developers, Rosenbaum said.

Still, Salesforce.com hasn't depended solely on Force.com, buying Ruby application development vendor Heroku in 2010. Support for Java applications has since been added to Heroku.

Salesforce.com also had an ultimately aborted partnership with VMware called VMForce, which focused on Java application development.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?