Microsoft's mystery tablet event: Dawn of a new Microsoft?

If Microsoft announces a Windows 8 RT tablet today, the software giant may actually be trying to reposition itself for the post-PC era.

By possibly doing a branded tablet using the new Windows 8 Metro-based Windows RT, Microsoft may actually be trying to reposition itself in a whole new way for the post-PC era. And that may be the even bigger story than the product(s) that Microsoft actually announces today.

With all signs pointing to Microsoft introducing a tablet at a secretive Los Angeles event starting at 3:30 p.m. PDT Monday, we already see the company departing from its norm.

Redmond's history hasn't included Microsoft building or branding any hardware that competes directly with offerings from PC makers who OEM its Windows operating system. That appears about to change with Windows RT and the mystery tablet supposedly coming this afternoon. We expect a likely focus on entertainment or Xbox integration on the new tablet.

[Read: Microsoft Tablets: 5 Things We Want to See]

And with that change comes another, more philosophical change - as indicated by the now-revealed location of the today's event: Milk Studios, a design-forward photography studio in Hollywood.

Photos of Milk Studios show it to be a light, airy, and cleanly designed environment, which is a perfect complement to what Microsoft has been trying to put forward with its new Windows 8 Metro interface.

The building stands in stark contrast to the classic-style Paramount Studios just down the road. Perhaps that contrast underscores what Microsoft is doing here with a branded tablet, and one that we think will be include a heavy slant towards Xbox integration, and may leverage the investment the company made in Barnes & Noble earlier this year.

In many ways, Xbox and the strong branding Microsoft has around it have already allowed the venerable OS company a chance to spread beyond its stodgy Windows IT veneer.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Melissa J. Perenson

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?